At the end of the 1950s Aruba began to develop its tourism industry and saw the opening of its first luxurious hotel on Palm Beach: The Aruba Caribbean Hotel and Casino. More hotels followed and the Aruba Hotel Association (AHA) was founded in September 1965 and had the basic objective of promoting cooperation between its members and other agencies which were directly or indirectly involved in the welfare of the tourism industry on Aruba. As the years went by the association expanded its influence and in 1987 the AHA was renamed the Aruba Hotel & Tourism Association (AHATA) the name it goes by today.
“For the strength of the pack is the wolf, and the strength of the wolf is the pack” – Rudyard Kipling
Why should your company become a member of AHATA?
The economy of Aruba depends almost completely upon its tourism industry for its way of life. Current estimates show that the tourism industry supports 87% of all Aruba’s employment and 88% of the island’s GDP. This is not likely to change in the near future.
AHATA is the voice of Aruba’s tourism industry. It speaks for not only the hotels but all businesses which operate in the tourism sector. The larger the member base of AHATA, the more powerful a voice we have for representation.
AHATA works to support all its members for sustainable success. In today’s highly competitive climate it is critical that we make use of a shared knowledge base, benefit from practical solutions and be part of the latest developments that will positively affect the bottom line.
Advocacy in protection of the tourism industry’s interests
AHATA is Aruba’s number one advocate speaking on behalf of the private sector serving our tourism industry. The collective interests of our members are vigorously protected and promoted through participation, education and lobbying to influence proposed legislation. AHATA works as closely as possible with government agencies to represent the industry’s best interests.
Significant input to Aruba Tourism Authority marketing strategies
As a partner of the Aruba Tourism Authority, the AHATA has significant input into ATA’s marketing strategies that will be of benefit to our members. In addition, three of the seven ATA board members are nominated by AHATA.
Working jointly with the Aruba Tourism Authority, AHATA participates in the organization of productive sales events and travel agent familiarization trips.AHATA members have priority in such efforts.
We know any successful business needs current and reliable information. AHATA compiles a broad range of information that can assist you to plan your marketing activities, inventory, staffing and scheduling. This information is displayed on AHATA’s website www.ahata.com (or can be sent to you). Such information includes tourism performance data as well as a whole array of the latest legislation and tax changes as they impact your business. We also frequently send out articles, links and other sources of information about the tourism sector which we know you will find both interesting and helpful.
AHATA holds networking events to allow membership to meet and interact with each other in an informal setting. By attending these industry events you have the opportunity to access potential new clients for your business, forge new partnerships, make new friends, rekindle old ones and keep abreast of industry trends.
Caribbean Hotel & Tourism Association Membership
By becoming an accommodations (active) partner you will become a member of the Caribbean Hotel and Tourism Association where you will have the opportunity to participate in their Marketplace, at their educational conferences and take advantage of this regional trade association’s valuable educational materials and programs. Allied members also benefit from information gained exclusively from the CHTA.
Aruba Hospitality & Security Foundation
AHATA has two representatives on the foundation, including the Chair position, with the goal to significantly influence improved safety for the tourist sector.
AHATA supports a casino committee comprised of representatives from the major casinos in Aruba. This committee represents their interests and shares mutually beneficial information.
Aruba Trade and Industry Association
AHATA is represented on the board of ATIA, fostering a strong bond between the two employer organizations and allowing for synergy in lobbying efforts and analysis of economic development of our island.
A Voice in Zoning issues
AHATA is represented on the committee that advised the Minister of Infrastructure on zoning issues of Aruba.
Crisis Management Coordination
Both before and after an emergency AHATA is committed to providing guidance and support to help our members prepare for, and recover from, any emergency.
AHATA organizes many tourism-related committees. By participating actively in one of our committees you can be part of joint projects, find solutions to common problems, and be better informed and to make a difference.
AHATA lists all available vacancies at member hotels and businesses including contact information.
Pension Fund Tourism Sector
AHATA offers access to the Pension Fund Tourism Sector, which provides associates a supplement to the government pension.
Training and Professional Development
AHATA sponsors various Training and Continuing Education seminars that focus on the most vital issues pertaining to Tourism.
AHATA Community Projects
AHATA has increasing involvement in critical community affairs, such as its Environmental Committee and its chairmanship of the Aruba Hospitality & Security Foundation, both helping to support our efforts to be a clean and safe destination.
As a member you will receive a membership plaque and a window decal for display showing your commitment to quality service and standards. As well you will have permission to use the AHATA logo on letterhead to lend support to the status of your company. For over 50 years, AHATA has been and continues to be the official private non-profit organization and national voice of Aruba’s hotel and tourism industry. Together we can achieve even greater success and ensure our position as a premier vacation and incentive destination.
Active and Allied Members have voting rights in the General Assembly. Every Active and Allied member in good standing present in person or by Proxy at a General Assembly shall be entitled to vote. Voting shall be done by show of hands, but if a poll is demanded by any member, then voting shall be done by secret ballot. Each Active or Allied Member can cast one vote, except in the case of: a. Election of Board, b. Decisions regarding financial matters, other than membership dues. In the last two cases Active Members have an additional vote for each $10,000 in dues paid to the association.